Marty Osborn, Partner at By Design Advisors and former President of Advoco, is a seasoned entrepreneur who has founded and co-launched multiple businesses. After recently selling Advoco to a Fortune 500 company, Marty has embarked on a new venture, helping start By Design Advisors. In this episode, he shares his expertise on starting a business, the essential leadership principles for success, and the challenges he faced along the way. We also explore key takeaways from his newly released book, Finding Significance: 5 Keys to Becoming the Leader People are Happy to See.

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